The Digital Impact Group helps the confectionery industry make an impact in the digital space around key candy moments and at NCA events, as well as during all the moments in between. By coming together and using our collective digital influence, the confectionery industry has the power to make unique contributions to the ongoing social media conversation around chocolate and candy. Questions? contact Carly Schildhaus .
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Sample Social Media Content
Member companies can find social media content to download and share on their platforms below.
Halloween
Square
62% of Americans are looking for treats with a creepy or scary theme.
98% of homes passing out Halloween treats will mix it up by giving out both chocolate and candy to trick-or-treaters.
70% of Halloween celebrators say that the best way to enjoy treats is with friends and family.
Top Halloween Treats: Chocolate Gummy candy Candy corn
93% of Americans say they will share chocolate and candy with friends and family for Halloween.
The confectionery industry generates $42 billion in annual sales.
What’s the perfect amount? 2/3 of people say they give trick-or-treaters 2 or 3 pieces of candy.
60% of parents say they sneak Halloween treats from their kids (and 40% are lying).
98% of Americans who welcome trick-or-treaters will hand out chocolate and candy.
H23 TOT Square (Medium)
72% of people say they’ll give out mini pieces of candy – the perfect size for sharing!
What's the right way to eat candy corn?
One U.S. confectionery job supports 11 other American jobs in related industries.
People in the U.S. enjoy chocolate and candy 2-3 times per week, averaging 40 calories and one teaspoon of added sugar per day.
Horizontal
62% of Americans are looking for treats with a creepy or scary theme.
98% of homes passing out Halloween treats will mix it up by giving out both chocolate and candy to trick-or-treaters.
70% of Halloween celebrators say that the best way to enjoy treats is with friends and family.
Top Halloween Treats: Chocolate Gummy candy Candy corn
93% of Americans say they will share chocolate and candy with friends and family for Halloween.
The confectionery industry generates $42 billion in annual sales.
What’s the perfect amount? 2/3 of people say they give trick-or-treaters 2 or 3 pieces of candy.
60% of parents say they sneak Halloween treats from their kids (and 40% are lying).
98% of Americans who welcome trick-or-treaters will hand out chocolate and candy.
2/3 of households will welcome trick-or-treaters in 2023.
72% of people say they’ll give out mini pieces of candy – the perfect size for sharing!
What's the right way to eat candy corn?
People in the U.S. enjoy chocolate and candy 2-3 times per week, averaging 40 calories and one teaspoon of added sugar per day.
One U.S. confectionery job supports 11 other American jobs in related industries.
